Freelance Democratic Autopsy Document Released

Inadequate outreach extended to Latino voters as well. The Congressional Hispanic Caucus critiqued the Clinton campaign’s strategy, saying it did not hire enough Latino consultants who had experience working within the communities that outreach efforts were meant to target. This shortcoming should have been addressed well before the campaign ramped up. In 2014, Albert Morales, then the Hispanic Engagement Director at the Democratic National Committee, proposed a $3 million plan aimed at raising voter turnout in Arizona, Colorado, Florida, New Mexico and Texas. Despite the meager cost, the plan was nixed. “I just asked for what I needed,” Morales said. “I ended up getting closer to $300,000 and it all went to radio…. It was just pitiful.” (This $300,000 for Latino outreach in those five states ended up being less than a third of the $1 million the campaign-coordinating Super PAC Correct the Record pledged to spend on social media accounts to counteract anti-Clinton comments on Twitter and Reddit.) The lack of funding was compounded by poorly-timed spending; the Clinton campaign did not launch a sustained Spanish-language ad campaign until September, putting her well behind the calendar successfully implemented by the Obama campaign in 2008 and 2012.

https://www.huffingtonpost.com/entry/freelance-democratic-autopsy-document-released_us_5a0a453fe4b060fb7e59d350

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